Hunter and shopper Brian Sullivan says, "I go deer hunting, squirrel hunting, and Victoria's Secret hunting."

Sullivan says he's come to accept his job on Black Friday.

"It's better than a purse. I used to have to hold the purse. Now I have to hold the bags." laughs Sullivan.

Like many other men, Brian Sullivan is witnessing hunting season for the ladies. Erica Anderson decided to bring her seven month old twin boys for their first Black Friday shopping spree. The Andersons have been out since four in the morning but she says the stores have only gotten busier. But she adds it's important her boys see what Black Friday is really like.

When asked if her boys would be spending bucks or shooting bucks when they grew up Erica smiles and says, "Oh, I dunno. Probably spending."

Even though the economy hasn't been the greatest, it hasn't stopped people from heading out on Black Friday and finding those sweet deals.

Mall Worker Jeraude Lowe says, "The economy really hasn't hit this store today. It's a big rush out here today. Everybody wants to get these good sales."

And Sullivan says that's good news for him, because his wife has taken over his wallet, at least for today.

"She goes from gatherer to hunter about this time of year." jokes Sullivan.

And as for Erica Anderson's twins, on this shopping trip, they're asleep, like typical men.